# 3. Connect your Facebook Ads Manager

The Facebook Ads Manager is your starting point for running ads on Facebook, Instagram, Messenger or Audience Network. It’s an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing.

You can select an existing account or create a new one. Just click on **Create new**.

![](https://lh6.googleusercontent.com/MiWI0XBVek_qcUzGOFNySAEboVcah8YGSPEXnSrmbB0eJOIfKoAB7Dk-UsWwmnCxf4muRFf-przsbhfJOj-DVSkuh7Bmk615UwHn1Zzh7e5JUCQXkPTZjZYfKLoHu-vWq7-35UfL)

If you prefer to create this account before the synchronization, [click here](https://web.facebook.com/business/tools/ads-manager?_rdc=1&_rdr) and follow the tutorial.


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