How to register my Facebook Pixel?

To track your online store data, you need to register your Facebook Pixel ID in the shops app.

If you have already integrated shops with Facebook, your Facebook Pixel has already been generated and is active in your store.

If you do not want to integrate your store with Facebook, follow the steps below to register your Facebook Pixel.

Access your Facebook Business Manager

1. Click on the menu in the upper left corner and access Events Manager

If you don't have a Business Manager account, it's easy to create it: a) Access business.facebook.com b) Click on Create Account c) Insert your store's name, your name and e-mail address. Press Submit d) Fill with your store's details and it's ready!

2. In the Events Manager, click on + on the side menu: Connect Data Sources

Select Web and Connect

3. Choose Facebook Pixel and Connect

4. Choose a name to identify this Pixel, insert your store URL (example.olistshops.com) and click on Continue

5. Select Install code manually

6. On the new screen, select Copy Code and Continue (at the bottom of the page).

7. On the next page, you can activate the Automatic Advanced Matching to drive better results.

8. Click continue on the next screens. Your code has not been installed in the app yet. Disregard the message that "Your Pixel hasn't received any activity".

Install the code in Shops app

9. Click on Settings, select integrations and sales channels then Facebook Pixel

10. Paste the code and save it

If you couldn't paste the code, don't worry. Access Events Manager > click on data sources > select your pixel > go back to step 3 and follow the instructions to copy again.

Done! All your store data now are being collected and you can optimize your sales.