Olist Shops and Facebook Pixel

Facebook Pixel tracks all the data of those who pass by your shops store and tell Facebook how many people have accessed your page, product view information, additions to the shopping cart, and much more! This data will be recorded and you will be able to have access to the entire report.

How is this possible?

Pixel is a code and, when inserted on your website, it starts to capture data from your customers' interactions.

Summarizing

You copy the code, paste it on your website, and your customers' steps (inside your online store) generate data. So you can analyze behaviors, measures, or include advertising campaigns.

If you have already integrated shops with Facebook, your Facebook Pixel has been generated and is active in your store.

In addition, Facebook connects this information with cookies generated by customers when they browse the internet. So, if you have Ads and advertising campaigns on Facebook social networks, visitors who have not completed the purchase, for example, can start receiving ads from your store and be convinced to purchase your product or service.

You must have a plus plan account on olist shops to integrate with Facebook Pixel. To subscribe, launch your shops app > settings > account options and activate your plus plan.

In this tutorial, you will learn 💡 ☑️How to create your account in Business Manager ☑️How to create your store's Pixel ID on Facebook ☑️How to register your Facebook Pixel in the shops app